I would like to receive relevant information and offers. In order to receive
personalised communications, my preferences and interactions with BMW Group communications,
products and services will be analysed. Selected BMW Group companies and selected retailers
(who provide sales, service, approved parts, and repair services) may contact me for
marketing purposes, via the following channels: i
Your privacy is important to us. We act in your interests and we want to be transparent
about the purposes and scope for which this marketing consent is used. We would like to
explain how we use personal data in particular, to target our marketing activities and
make it as relevant and interesting as possible for you.
Who will receive your data and contact you with promotional communication?
If you consent to our marketing communications, your personal data will be processed for
promotion and marketing purposes by BMW (UK) Limited (BMW UK) and BMW Financial Services
(GB) Limited (BMW FS), both at Summit One, Summit Avenue, Farnborough, Hampshire, GU14
0FB. You further agree that for the purposes mentioned below, BMW UK and BMW FS may
share selected personal data with BMW AG, Petuelring 130, 80788 Munich, Germany which
may process your data and contact you via your selected channels for the purposes
mentioned below. In addition, selected personal data will also be shared with your
retailer(s) (i.e. your stated preferred retailer for example as set in your online
account; the retailer(s) which supplied your vehicle(s); the retailer(s) you visited for
service or enquiry purposes; or in cases where you have none of these, a retailer that
is located close to your supplied address), which may process your data and contact you
via your selected channels for the purposes mentioned below. Updates may be shared
between the stated companies.
What kind of promotional communication can you expect? And through which channels?
If you consent to our marketing communications, your personal data will be stored and
processed to provide you with selected personalised marketing communications and
information about BMW Group (including BMW Group branded) products and services. Such
communications include latest news on BMW Group (including BMW Group branded) products
and services; selected offers (including financial) or exclusive content on BMW Group
events.
What data is transferred?
If you consent to our promotional communications, BMW UK and BMW FS may share your
personal data between them (e.g. contact information, identification data, your
vehicles, vehicles of interest, your consent to promotional communication, supplementary
information/preferences, promotional campaigns, participation in customer / prospect
programmes) and with certain BMW Group companies (BMW AG, Petuelring 130, 80788 Munich,
Germany) as well as your retailer(s) (i.e. your stated preferred retailer for example as
set in your online account; the retailer which supplied your vehicle(s); or the retailer
you visited for service or enquiry purposes). Additional data (e.g. customer history,
vehicle usage data, data from BMW Group apps or websites, recommended action based on
statistical models) can be shared with the retailer(s) which supplied your vehicle(s).
In case you do not have an existing client relationship to a sales retailer, your data
(e.g. contact information, identification data, your vehicle(s), vehicle(s) of interest,
your consent to promotional communication, supplementary information/preferences,
promotional campaigns, participation in customer / prospect programs) can be shared with
an authorised sales or service retailer located close to your supplied address.
How does BMW Group personalise communications for you? What data is used?
We want to provide you with personalised promotional communications which are relevant to
you. If you consent to our marketing communications, we will provide communications
tailored to your interests and preferences. We will process your personal data to create
an individual profile for you. All data aggregated in your personal profile will
influence the way we inform you about relevant BMW Group (including BMW Group branded)
products and services, customer care and market research purposes.
Where available, the following information provided by you or generated by your use of
BMW Group products or services of BMW UK, BMW FS, BMW AG, or your sales and service
retailers may be taken into account:
-
Contact details (e.g. name, address, e-mail address, telephone number)
-
Identification data (e.g. your customer number, contract number)
-
Your vehicle details (e.g. vehicle identification number, ConnectedDrive contracts,
service packages, vehicle mapping in BMW Group apps, check control messages)
-
Your consent to promotional communication
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Supplementary information/preferences (e.g. preferred service retailer, interests,
date of birth)
-
Product interests (e.g. model, vehicle type)
-
Promotional campaigns (e.g. e-mail, name, related products)
-
Participation in customer / prospect programmes (e.g. previously sent information,
event participation)
-
Customer history (e.g. receipt of offers, test drives, vehicle purchase data, sales
retailer information; contacts with BMW Group customer service/mobile service,
purchases from BMW Group online shops)
-
Vehicle usage data (e.g. mileage, range, battery charge)
-
Data from BMW Group, including apps or websites (e.g. usage data from the apps and
online accounts)
-
Data from cooperation partners (e.g. data from the BMW Group branded Add-On Mobility
app)
-
Data from BMW FS (e.g. contract data, vehicle data and configurations and equity
position).
No information about your creditworthiness or comparable information will go into your
customer profile.
